And now, the firm is trying to build on the success to date by offering more intelligence tools on top of the datasets it owns, as well as expanding into new markets. ZoomInfo nearly doubled its workforce in the last year to 2,100 employees, per a spokesperson.
The company's revenue grew 57% in the most recent quarter to $174 million. "We're able to collect those digital breadcrumbs that are happening outside and inside of the conversations that field sellers are having … and incorporate them in the system in a way that marketers and sellers can take advantage of them." use our data to help them do that," CEO Henry Schuck told Protocol. ZoomInfo helps "companies turn those systems of record into systems of insight and. Customers pay to access its database of information, which helps round out profiles in customer relationship management systems and other platforms with the goal of helping companies improve their sales operations. ZoomInfo is powering its explosive growth on its ability to navigate that challenge, making a name for itself as a business-to-business data broker. Selling email addresses or phone numbers of business contacts? That's trickier.
Using consumer info to send targeted ads without user consent? Bad. That effort has created fresh guardrails around once-acceptable practices.īut there are still murky areas. Data harvesting efforts used to be the tech industry's wild west, but new regulations and laws governing that activity are popping up everywhere.
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